Tuesday, January 24, 2017

Flame of Thrones: Russian soccer team burns Burger King

SoccerNews in General Soccer News 2 Sep 2016

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A Russian Premier League soccer club sent Burger King’s reported interest in a naming-rights deal up in flames.

The fast food giant was rumored to have made a whopper of an offer — €6.8million (almost $7.6 million) — to Zenit if it changed its name to Zenit Burger King.

Amid the social media jokes — Zenit St Petersburger King, anyone? — Zenit settled this unusual beef by unseating “The King” from his throne.

With a little help from HBO’s blockbuster “Game of Thrones,” the club posted a GIF to its official Twitter account that ensured it gave Burger King a thorough grilling.

Zenit would not have been Burger King’s first foray into soccer sponsorship, after it infamously secured a shirt sponsorship deal with Spanish club Getafe in 2009 that ran until 2012.

The company might have relished a return to soccer in Russia, but it would appear BK bit off more than it could chew on this occasion.

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