New boss Max Allegri has given the green light to try and lure the Belgian international to Turin, with general manager Beppe Marotta and sporting director Fabio Paratici already in talks with the Blues.
Despite impressing on loan spells at West Brom and Everton, Romelu Lukaku is not in the first team plans of boss Jose Mourinho and Chelsea plan to cash in on him this summer for a fee of €30 million.
And with the Blues highly unlikely to sell their prized asset to a Premier League rival, Juventus appear to be leading the chase at the moment.
Romelu Lukaku, 21, may have failed to impress at the 2014 World Cup, but having scored 17 and 15 goals respectively in his last two Premier League campaigns, it is hardly surprising the Belgian is followed by so many top sides.
His current employers Chelsea are priced at 15/8 to lift the Premier League trophy, having been tipped as early favourites.