Pacos de Ferreira chase female fans

Liga Sagres club Pacos de Ferreira have started an unconventional campaign to improve the female presence in the stands in 2013.

In the video released, a man is improvising a striptease under the shower with the yellow shirt of the club, with a background of sultry music making for some steamy viewing.

Their slogan flashes up at the culmination of the promo stating: ‘Women: if you wear our shirt, we will take off ours.’

Time will tell if the video works, and women flock to the Mata Real, or if it turns out to be a flop.