Liga Sagres club Pacos de Ferreira have started an unconventional campaign to improve the female presence in the stands in 2013.
In the video released, a man is improvising a striptease under the shower with the yellow shirt of the club, with a background of sultry music making for some steamy viewing.
Their slogan flashes up at the culmination of the promo stating: ‘Women: if you wear our shirt, we will take off ours.’
Time will tell if the video works, and women flock to the Mata Real, or if it turns out to be a flop.
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