The Premier League has revealed its new “relevant, modern and flexible” logo that will come into effect from the start of the 2016-17 season.
The new design includes the lion traditionally associated with previous logos, although from next season England’s top flight will not have a title sponsor.
As part of a new central league sponsorship strategy agreed in July 2015, the competition will move away from a title model and will now be known simply as the Premier League.
— Premier League (@premierleague) February 9, 2016
The Premier League’s managing director Richard Masters said: “From next season we will move away from title sponsorship and the competition will be known simply as the Premier League, a decision which provided the opportunity to consider how we wanted to present ourselves as an organisation and competition.
“We are very pleased with the outcome: a visual identity which is relevant, modern and flexible that will help us celebrate everyone that makes the Premier League.
“We look forward to sharing more details of our new positioning in the coming months.”