Serie A: Lega Calcio accepting media rights bids

Serie A governing body, Lega Calcio has officially started accepting bids for the media rights of the Italian top flight football league.

Lega Calcio which is working in conjunction with the Infront Sports & Media agency, as noted by sportbusiness.com, will be accepting bids for the domestic television rights on behalf of the Lega Nazionale Professionisti (LNP) tender for the 2010-11 and 2011-12 seasons.

The tender was previously authorized by the Italian Anti-trust Authority and the Italian Communication Authority.

As a result, four pay television packages and one free-to-air package are being offered as part of the tender.

A deadline of July 27 has been set, giving interested broadcasters just two weeks to submit their best offers.

Non-exclusive domestic rights that include the Coppa Italia and Super Coppa will be addressed during the fourth quarter of the current year, with an international tender planned for the Autumn months.