Betting Markets Definition

Online bookmakers tend to offer a huge selection of betting markets on every single match, often giving their customers a choice between more than 100 betting options per game.

Popular betting markets include winner (home, draw, away), over/under, Asian handicaps, correct score, first goalscorer, half-time result and many more, with the bettors given a courtesy of choosing the one that they believe offers the best value.

The punter can choose whether he wants to place single bet on one of the markets or combine several of them with a promise of bigger returns.


In a match between Newcastle and Manchester United, you place a £100 bet on the away win betting market at odds of 1.70 (7/10). When Manchester United win the game, you will have earned £170, £70 of which will be pure profit.

Betting Markets Pros and Cons
  • Huge number of betting markets on offer
  • Very sharp odds on certain betting markets
  • Different bookies offering different markets
  • Certain markets can be a bit confusing
  • You may get lost with so many markets to choose from