West Ham have responded after comments made by vice-chairman Karren Brady about the club’s culture caused a stir on Wednesday.
Brady, who joined the club in 2010 after David Gold and David Sullivan acquired a controlling stake, was speaking at the Leaders Sport Business Summit when she said West Ham’s move to London Stadium was a “chance to get the culture right”.
“Getting the culture right, being in a place where something is expected of you,” Brady said. “That wasn’t there when my chairmen took over.”
Brady’s comments on the club’s corporate culture were taken by many to be in reference to the culture of West Ham as a whole, or a perceived lack thereof, prompting the East London outfit to issue a statement.
“During a panel discussion at the Leaders Sport Business Summit the vice-chairman was asked about the ‘corporate culture’ at West Ham United,” it read. “Unfortunately her comments were misrepresented.
“What she spoke about in depth at the summit was in fact the unique and strong culture our football club possesses.
“Indeed she was explaining that our strong, world-renowned heritage is what sets us apart as a club.
“And outlining her view that the rich tradition, heritage and culture of West Ham United is what makes the Club and its supporters so special.”
Brady herself added: “I was honoured to be invited to take part in the Leaders Sport Business Summit, where I was delighted to take the opportunity to speak about our unique football club.
“West Ham United has a strong heritage and culture that are unique, not just in English but European and world football – characteristics that my joint-chairmen David Sullivan and David Gold recognised, first as fans and, since 2010, as owners and custodians of this special club.
“Those same characteristics are, I told the summit, the thing that sets West Ham apart and what has made us so attractive and special to supporters beyond our core UK fan base. As I said, its not the stadium that makes the club, it’s the supporters.’
“That we have grown to be one of the biggest 15 clubs in world football is down to a wide variety of factors, all of which are rooted in our loyal, committed and ever-growing fan base, which now stretches across the globe.”
West Ham have one win from four Premier League matches at their new home.
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