Wolverhampton Wanderers have slapped a £14m price tag on striker Benik Afobe, according to the Mirror.
The formal Arsenal youth player has been a target of Premier League newcomers Norwich City, though they have only offered £8m thus far.
Wolves boss Kenny Jackett has no intention of selling the England U21 international, and has attempted to fend off potential suitors by valuing him at £14m – seven times what they paid the Gunners to secure his services in January.
In twenty-six appearances for the Midlands club so far, Afobe has scored sixteen goals while his scoring record for MK Dons, where he spent the first half of last season, was even more impressive.
Newcastle United are also interesting in securing the twenty-two year olds services though he will not be allowed to leave without a fight.
Wolves have taken four points from their opening four games, and can now be backed at 5/1 to win promotion.