Sunday, August 1, 2021

Euro 2020 final smashes viewership records in the United States

SoccerNews in General Soccer News 19 Jul 2021

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Italy and England combined to produce a nail-biting finale to Euro 2020, which was enjoyed by an average audience of 6.4 million viewers in the United States.

Those staggering viewership numbers meant the 2020 showpiece became the most-watched European Championship final in the USA, surpassing the previous record from the Euro 2012 final (4.5 million for Spain v Italy). Viewership increased 43 per cent on the 2016 final.

Even the first two games of the NBA Finals failed to produce better viewing figures, with the USA appearing to have savoured a memorable European Championship.

In fact, as Gianluigi Donnarumma’s shoot-out heroics clinched Italy’s first European Championship title since 1968, the audience in the United States peaked at 8.1 million, according to ESPN figures.

The final, as expected, had the most American viewers glued to their screens but Euro 2020 produced wholesale improvements throughout the tournament.

Across all 51 matches at Euro 2020, ABC, ESPN and ESPN2 delivered an average viewership of 1.3 million, a 31 per cent increase on the previous edition in 2016.

The round-of-16 fixtures and semi-final clashes provided the most significant improvements from 2016, with those rounds producing 38 and 37 per cent increases to draw in 1.8 million and 2.5 million viewers on average respectively.

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