Tuesday, October 24, 2017

Coe´s CSM signs La Liga marketing deal

SoccerNews in La Liga 29 Mar 2016

13 Views

La Liga has struck an exclusive deal with the sports marketing company chaired by IAAF president Sebastian Coe.

CSM has announced an agreement with Spain’s top flight “to represent their commercial and sponsorship rights globally on an exclusive basis, as well as support La Liga’s global strategic marketing activities”.

La Liga president Javier Tebas said in a statement released by the company: “These are very exciting times for us at La Liga and we are thrilled to be working alongside the CSM team.

“As the best league in the world, with the best teams and players, we strive to attract and work with truly world-class partners. We believe that CSM will be an extremely valuable partner in helping us achieve this vision.”

CSM chief executive officer Zak Brown added: “This is a great partnership and we are delighted to be working with La Liga. As the appeal and strength of Spanish football grows exponentially across the globe, La Liga is an extremely exciting opportunity for global businesses who want to engage audiences through the power of football.”

World athletics chief Coe has led the group since 2013.

ABOUT THE AUTHOR

SoccerNews

Soccernews.com is news blog for soccer with comprehensive coverage of all the major leagues in Europe, as well as MLS in the United States. In addition we offer breaking news for transfers and transfer rumors, ticket sales, betting tips and offers, match previews, and in-depth editorials.

You can follow us on Facebook: Facebook.com/soccernews.com or Twitter: @soccernewsfeed.

SHARE OR COMMENT ON THIS ARTICLE

WE RECOMMEND

Leave a Reply

Be the First to Comment!

Notify of
avatar
 
smilegrinwinkmrgreenneutraltwistedarrowshockunamusedcooleviloopsrazzrollcryeeklolmadsadexclamationquestionideahmmbegwhewchucklesillyenvyshutmouth
wpDiscuz
More More
Top