Wednesday, May 5, 2021

European Super League: IOC president Bach says ´profit-driven approach´ threatens sport

SoccerNews in La Liga 20 Apr 2021

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“Profit-driven” projects like the European Super League threaten the existing structure and mission of sport, according to International Olympic Committee (IOC) president Thomas Bach.

Bach appeared at the UEFA Congress in Montreux, Switzerland on Tuesday.

The furore caused by 12 of Europe’s leading clubs announcing a breakaway competition that would see them leave existing structures in place under UEFA and FIFA continues to cause intense debate.

Bach warned that self-interest and commercialism would come at a huge cost for European sport.

He insisted such an approach was not what was needed as society rebuilds as it emerges from the coronavirus pandemic.

“We have to realise that this European sport model is under threat today,” Bach said. 

“In fact, the very existence of the values, solidarity and volunteer-based model is under threat. 

“It is challenged by a purely profit-driven approach that ignores the intrinsic values the social mission of sport and the real needs of the post-coronavirus world. 

“It is under threat because the social mission of sports organisations is losing ground to the purely profit-oriented goals of commercial sport providers and investors. 

“If everything is only looked at from a business perspective. If only the economic rules are applied to measure the impact of sport on society then the social mission of sport is lost.

“In this polarising environment narrow self-interest and egotism have been gaining ground over solidarity, shared values and common rules. 

“We can only address the challenges of the post-coronavirus world in solidarity. This means for us solidarity within sports organisations and solidarity among sports organisations.”

At the same conference, FIFA president Gianni Infantino condemned the European Super League.

Infantino warned clubs involved they “cannot be half in or half out” and must fully commit to the breakaway competition.

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